“Tradefair and Conference for Beer, Wine and Spirits Production”

Overview of Indian Market

With an estimated retail market size in the region of USD 40 Billion per annum, India is the 3rd largest liquor market in the world. A global study by Paris-based Organisation for Economic Cooperation and Development (OECD) has found that alcohol consumption in India has risen by 55% over a period of 20 years.

India currently has approximately 600 million people of legal drinking age. Alexandre Ricard, the CEO of Pernod Ricard, hence told reporters in London, “the underlying consumption potential in India isn’t strong, it’s extremely strong”. This immense market potential has led to several industry altering innovations targeting the young consumer. These include brew pubs, microbreweries and innovative other craft spirits.

Within a short span of a decade, over 100 brewpubs have opened across India. There are several new ones cashing in on the trend in Kolkata, Hyderabad, Chandigarh and Goa. Gurgaon and Bangalore host the majority of them, obviously fueled by demand from young urban professionals. The number of microbreweries are increasing year on year and are expected to grow at a CAGR of 7.5% in the coming years.

Craft Drinks India, jointly organised by NürnbergMesse India (the organizers of globally recognized Bevilae cluster of Craft beverage events) and PDA Trade Fairs Pvt. Ltd., will provide the ideal platform to bridge the industry with global technology know how & convert the immense sectoral potential to commerce.


Website by: MyWorldofExpo